How I
Think.
Nine pitches across different industries and formats — documentary, brand identity, prestige TV, campaign strategy, fundraising, original IP. Each one is a real example of how I approach a problem, develop a concept, and build it out. Some are active projects. Some are speculative. All of them represent the range.
The Commissioner
Documentary Series
A three-episode documentary series about David Stern — the man who built the NBA into a global empire. Thirty years of power, legacy, and the decisions that shaped modern sports.
Fairfield Firehawks
Fairfield University Athletics
A complete brand identity proposal for Fairfield University — a new mascot rooted in Jesuit tradition and the Ignatian mission, with a full logo system, strategic rationale, and athletic brand architecture.
The First Lady of Labor
Premium Limited Series
An eight-episode limited series about Frances Perkins — the woman who built America's safety net. Social Security, the minimum wage, and what it cost her to change a country.
Eleven to One
Original Treatment
A real-time political drama set in a single room. Twelve strangers, one dissenter, ninety minutes. A modern rethinking of 12 Angry Men — written as a treatment with full cast, structure, and script.
Heisman Content Strategy
Heisman Trophy Trust
A strategy to transform the Heisman Trophy from an annual award into a year-round storytelling platform — five content franchises, a YouTube channel architecture, and a sponsorship model.
Celebrate America 2026
Chase Travel
A luxury travel campaign weaving together America's 250th anniversary and Route 66's centennial — twelve months of curated experiences designed for Chase's highest-value cardholders.
Rock On! Walk for Mental Health
Community Event / NAMI
A hometown charity walk honoring Patrick O'Connor — 2.8 miles through Glen Rock, NJ, in partnership with NAMI and The O'Shea Family Foundation. Community building meets mental health advocacy.
The Farmer's Dog
The Farmer's Dog
A strategic marketing pitch combining creative campaigns, experiential marketing, partnership opportunities, and an AI-powered innovation roadmap for a premium pet food brand.
Crusader Giving Day 2026
Bergen Catholic High School
A five-week promotional campaign for Bergen Catholic's annual Giving Day — structured storytelling, social strategy, and a week-by-week calendar designed to move a community to action.
Each of these started with a specific brief or a question I wanted to answer. They cover different worlds — sports, entertainment, education, consumer brands, community — but the process is the same: understand the problem, find the angle, and build something that holds up.
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